MEET THE ADVISOR
Parminder Singh Thind
Founder, President and CEO — Think Insurance Services Inc.
Parminder founded Think Insurance in Surrey in 2011 and still personally advises the families who come through the door. Fifteen years on, roughly nine in ten new clients arrive because somebody told somebody else.
Founded Think Insurance
MDRT Top of the Table
Provinces licensed
Clients by referral
HOW THE BRAND WAS BUILT
Fifteen years, one method
No acquisition, no franchise, no advertising spend worth the name. Just the same approach applied for long enough to be noticed.
2011
One desk in Surrey
Think Insurance opened as a licensed agency in Surrey, British Columbia, with Parminder advising clients himself. That has not changed: the person who quotes your policy is the person who answers when you call about it.
The method
Explain first, sell second
The approach the brokerage was built on is unglamorous and hard to fake — set out the trade-offs in plain language, quote across the whole market rather than one carrier, and be reachable when a claim happens. It is also the reason the reviews keep using the same three words: explained, not sold.
The result
A business that arrives by referral
Around ninety per cent of new clients come from somebody who was already looked after — families, professionals and business owners passing the name on. It is the slowest way to grow a brand and the only one that compounds.
Today
Three provinces, and the next generation
Think Insurance is now licensed in British Columbia, Alberta and Ontario, with every product available across all three. Many of the families who joined in 2011 are still clients — and so, increasingly, are their children.
RECOGNITION
Top of the Table, five years running
The Million Dollar Round Table is the international association of financial professionals. Top of the Table is its highest tier, reached by a small fraction of advisors worldwide, and Parminder has held it five years running.
Membership is not a marketing badge that can be bought. It is assessed annually against production and a code of professional conduct, which means it has to be earned again every single year.
Parminder Singh Thind
Founder, Think Insurance Services Inc.
Find Parminder
He writes and speaks about the industry regularly. Or simply call — +1-604-828-7213, or email parminder@thinkinsurance.ca.
Talk to Parminder directly
Evenings and weekends included. No cost, no obligation — just a straight answer about what you need.